Overview of Deal Fundamentals
What is a deal and what are its key components?
In Twozo Customer Relationship Management (CRM) systems, a deal represents a potential sales opportunity and monitors a lead’s progress from the first interaction to a final decision. Essential components include the deal’s stage in the pipeline, expected revenue, probability of conversion, relevant contacts, and significant deadlines. Proper deal management supports accurate sales forecasting, improved pipeline tracking, detailed performance analysis, and stronger customer engagement.
Definition
Expected revenue – The predicted financial outcome from a deal.
Probability of conversion - The probability of closing a deal, typically expressed as a percentage.
Relevant contacts – The key individual associated with a deal who has influence or decision-making power.
Significant deadline – A critical date by which essential tasks or decisions must be completed.
Rot Days – The number of days a deal has not progressed.
How to create a deal?
Here are the step-by-step instructions to create a deal in Twozo:
1. From homepage, click on Deals icon at the top left sidebar.
2. On the Deals page, click on + Deal at the top right corner.
3. From the Add Deal screen, enter the following details:
Fields | Description |
Title* | Name or description of the deal |
Pipeline and Stage* | Select current stage and progress of the deal within the sales process |
Won Reason* | If applicable, select the reason for why the deal was successfully closed. This option is linked to the deal stage, if you choose the Won stage, the Won Reason field becomes mandatory. |
Lost Reason* | If applicable, select the reason why the deal was lost or unsuccessful. This option is linked to the deal stage, if you choose the Lost stage, the Lost Reason field becomes mandatory. |
Deal Closed On* | Date when the deal was closed. |
Primary Contact* | Main point of contact associated with the deal Note: If the contact is not found in the database, you can create a new contact by adding their First Name, Emails, Phones, Sales Owner, and the required custom fields from the contact module are present on the Add Deal page. |
Related Contacts | Select the contacts associated with this deal. This helps to track who is involved from the customer's side. This field functions in a way similar to the Primary Contact. |
Company | Select the company linked to this deal to identify the organization involved. If the company isn't in the database, create a new entry by adding the company’s Name, Sales Owner, and must fill in the required fields from the contact module. |
Deal Value | Enter the monetary value of the deal, which is essential for forecasting and analyzing potential revenue. You can input the value Enter Manually or select it via the product tag. |
Sales Owner* | Assign the sales representative responsible for managing this deal. This ensures accountability and proper follow-up. |
Product | Select the product or service associated with this deal. This helps in categorizing the deal and understanding the customer's needs. |
Note: An asterisk (*) next to the field indicates that it is mandatory. | |
4. After entering all the required details, click Save.
5. Alternatively, you can click Save & New to save the current deal and proceed to create a new one.
6. Completing all these steps ensures your created deal will be visible on your Deals page.
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