Tracking Metrics for Email Interactions
Opens
Open rate refers to tracking which specific emails were opened by recipients. It allows marketers to see exactly which email messages were viewed, providing insights into recipient engagement with individual emails. Hovering over the Opened option reveals the exact date and time when the recipient first opened the email.
Clicks
Click tracking monitors which recipients engaged further by clicking links within the email. This provides marketers with insights into the specific content that resonated with recipients and drove them to take action. Hovering over the Clicked option reveals the exact date and time of the first click recorded for each recipient.
Bounces
Bounce tracking identifies emails that couldn’t be delivered successfully. This helps maintain list quality by indicating whether an email failed to reach the recipient due to a temporary issue (soft bounce) or a permanent one (hard bounce). Hovering over the Bounced option provides additional details, such as the exact date and time the bounce occurred, helping manage and improve deliverability.
Related Articles
Email Settings
Email Settings Customizable email settings are essential for effective communication within organizations. They provide options for managing permissions, organizing emails, and creating templates, which support compliance and ensure consistent ...Tracking Deal Progress and Managing Deal Status in CRM
What are the main features for tracking deal progress? Timeline: Provides a timeline view of all key events and updates related to the deal. It can be filtered by Calls, Emails, Notes, Activities, Files, and Updates. Conversations: Displays all ...Tracking Contact Interactions and Activities
How to manage and review interactions with a contact? Timeline The timeline provides a comprehensive view of all interactions and updates related to a contact, helping you track the history and evolution of engagements. The actions mapped to the ...Available features for bulk email management
Bulk email management allows you to compose and send a single email to multiple recipients at once. Under this Bulk Email section, you will find three key areas to organize your emails: Metrics, Scheduled, and Draft. Metrics This section provides ...Email Sync
Email sync allows you to connect your email account with Twozo, enabling seamless sending and receiving of emails directly from the CRM. It automatically logs emails under relevant contacts, deals, and companies for a centralized communication view. ...